Our Mission

To bring transparent, ingredient-forward Korean skincare to the UK and European market. We believe in three core principles:

• Transparency: Complete ingredient disclosure and efficacy data
• Compliance: Rigorous regulatory standards as table stakes
• Innovation: Clinical validation over trend-chasing

The Team

InciKorea was founded by cosmetic scientists and K-beauty enthusiasts frustrated with the disconnect between hype and efficacy in the Western beauty market. We've spent years studying Korean skincare formulation, UK regulatory frameworks, and consumer behavior.

CLUNA: Our Flagship Product

CLUNA Foil Masks represent our first major launch. They feature our proprietary ACC (Advanced Cooling Complex) technology, which provides sustained cooling for 15+ minutes during use. Perfect for post-procedure care, inflammation relief, and luxury skincare moments.

Each mask is formulated with clinically-tested hydrators, soothing botanicals, and skin-barrier support ingredients. We're currently working with UK retailers for distribution.

Why UK/Europe?

K-beauty has exploded globally, but the UK market remains underserved by premium, transparent brands. Our goal is to fill that gap with products that meet the highest regulatory standards while delivering genuine efficacy.

What's Next?

We're expanding our product line with serums, toners, and capsule treatments. We're also investing in clinical trials to support our innovation narrative and build scientific credibility in Western markets.